Resumo

DELFIN ORTEGA, Odette V.  e  BONALES VALENCIA, Joel. Agro industry competitive performance in Michoacan's state. Investig. adm. [online]. 2014, vol.43, n.114, pp.43-66. ISSN 2448-7678.

This article presents the results of an investigation conducted to export agribusiness processed food products in the Michoacan's state. The objective is to determine the impact of quality, price, technological innovation, environmental management, market and public policy international agribusiness competitiveness of agribusiness of Michoacan. We performed a theoretical review, which identified the variables and found that studies have been performed in Michoacan agribusiness, are few. So, the article provides an input for decision-making in the design of public policies in the agribusiness sector. In order to measure competitiveness, we used a questionnaire consisting of 80 items was applied to 51 exporters companies identified in the sector. For the processing of information was used Likert Scale type. Once the information is processed using different programs and statistical techniques (correlation analysis, linear regression, etc.). With the results identified the correlation between the variables, the variable protruding market. It was also found that there is competition in the sector, except for the agro-industrial policies showed a low competitiveness.

Palavras-chave : international competitiveness; agribusiness; agricultural performance.

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