Resumo

BONALES VALENCIA, Joel; PEDRAZA RENDON, Oscar Hugo  e  PAZ PRADO, Iván. Pork Products Exporting Mexican Companies’ International Competitiveness. Investig. adm. [online]. 2015, vol.44, n.116. ISSN 2448-7678.

This article presents the results of a scientific research conducted at Mexican Central Western Pork Exporting Sector. Its overall objective is to describe the interrelationships between the critical variables that define the Mexican Central Western International Competitiveness, which exports pork products to the Republic of China’s Market. A theoretical review was realized, where six variables that impact the industry where identified and based on the following general hypothesis is presented: the Mexican Central Western Pork Companies will increase their exports to the Republic of China’s Market if they raise their Competitiveness International, which is determined by the interplay of price, product quality, technology, human capital trained, distribution channels and logistics choosing and using communication to interact with their customers. To measure Competitiveness, a questionnaire with 153 items was applied to 16 exporting companies in the identified sector. Once the information was processed different statistical techniques were used. With the results obtained the degree of correlation between variables was identified as well as the competitive export sector.

Palavras-chave : International Competitiveness; Pork Sector; Export Capacity.

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