Resumo

ESPINO-BARRANCO, Laura Elena; HERNANDEZ-CALZADA, Martín Aubert  e  PEREZ-HERNANDEZ, Carla Carolina. Financial education in the entrepreneurial ecosystem. Investig. adm. [online]. 2021, vol.50, n.128, 12802.  Epub 23-Ago-2021. ISSN 2448-7678.  https://doi.org/10.35426/iav50n128.02.

The objective is to analyze the diversification of financial education needs immersed in the entrepreneurial ecosystem. It is a research that applies the quantitative method using the Shannon diversity index and the Simpson dominance index to know the abundance and preferences in financial education. The non-parametric multidimensional scaling analysis (nMDS) shows the similarity among financial education needs of entrepreneurs. The results indicate equity in the financial needs of entrepreneurs and the most important finding is the abundance and ubiquity of financial education needs, which leads to the prioritization of financial models that make up the technological platform to educate entrepreneurs financially. The originality lies in using a common technique in biological ecosystems and now applied in an entrepreneurial ecosystem. The main limitation is that only subscribers to the technology platform are considered.

Palavras-chave : Entrepreneurial ecosystem; diversity index; dominance index; non-parametric multidimensional scaling; financial education; technological platform; L26; O10; C0.

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