Resumo

DUMMER SCHEEL, Sylvia. Where does public diplomacy belongs? The role of the Departamento Autónomo de Prensa y Publicidad (DAPP) on Mexico’s foreign propaganda during cardenismo. Estud. hist. mod. contemp. Mex [online]. 2018, n.55, pp.279-312. ISSN 0185-2620.  https://doi.org/10.22201/iih.24485004e.2018.55.63301.

The article explores the role of the Autonomous Department of Press and Publicity (DAPP) on Mexico’s Diplomacy in 1937-1939. Created by Lázaro Cárdenas to unify the state propaganda under a centralized agency, the DAPP came to disturb the long-lasting practice that international diplomacy was carried out exclusively by the Ministry of Foreign Affairs (SRE). The analysis focuses on the question of which organization should perform the external propaganda, the DAPP’s challenge to consider the cultural mediation that diplomacy requires, and the SRE’s efforts to maintain some control over that work.

Palavras-chave : Autonomous Department of Press and Publicity (DAPP); Public Diplomacy; Propaganda; Cultural Mediation; Lázaro Cárdenas; Ministry of Foreign Affairs.