Resumo

GOMEZ-PUERTAS, Lorena  e  BESAU CASADEMONT, Reinald. Femininity and neoliberalism in popular Spanish television series during the economic recession (2008-2015). Comun. soc [online]. 2022, vol.19, e8312.  Epub 24-Mar-2023. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2022.8312.

This article studies the models of female subjectivity in the most viewed Spanish TV series during the period of economic recession, as interpretive accounts of the ideological tensions underlying a context that rethinks the role of women. The qualitative analysis, applied to ten coprotagonists of these fictions, shows that female characters lack leadership and proactivity in the public sphere, their natural competencies are limited to resilience for adapting to the applied austerity measures, and they act as a moral contrast to the male entrepreneur as gender stereotypes are updated in the neoliberal imaginary.

Palavras-chave : TV fiction; gender; neoliberalism; recession; Spain.

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