Resumo

NAVA ZAZUETA, Miriam  e  MERCADO-CELIS, Alejandro. Governance networks in Mazatlan tourism cluster. Región y sociedad [online]. 2019, vol.31, e1003. ISSN 2448-4849.  https://doi.org/10.22198/rys2019/31/1003.

The aim of this article is to demonstrate that Mazatlan tourism cluster governance occurs in two contexts and according to different logics. In the first one, regional actors intervene, reproducing a traditional tourism model, whereas in the second one, intra-urban stakeholders participate. This allowed the recovery of the historic center and its successful incorporation into a new tourist offer to consume the city. Both systems are studied on the basis of network analysis, in which relations among actors, periodicity and contents are emphasized; however, input and output links between nodes were not identified. A central finding is that the existence of more of one system of governance in a cluster is feasible. It therefore follows that in Mazatlan, as a tourist destination, quality of relational dynamics, as a governance system, conditions the performance of the cluster in general and that of the historic center in particular.

Palavras-chave : tourism cluster; governance; network analysis; tourist destinations; Mazatlan.