Resumo

DOMARESKI RUIZ, Thays Cristina  e  CHIM MIKI, Adriana Fumi. Competitiveness and Innovation: Theory Versus Practice in the Measurement of Tourism Competitiveness. El periplo sustentable [online]. 2019, n.36, pp.134-156. ISSN 1870-9036.

This paper analyzes the content of three competitiveness monitors aiming to identify the variables in these monitors that check the level of innovation or capacity for innovation. Thus, the TTCI (Travel & Tourism Competitiveness Index) WEF (World Ecoomic Forum) and the Monitor of Tourism Competitiveness of MTur/Brazil are compared with the GCI (Global Competitiveness Index) of WEF. The analysis is based on theories/ concepts of innovation, considering the factors and obstacles cited in the literature as variables that act on the generation of innovative capacity. The methodology is qualitative and it’s performed by a literature review and content analysis. The results indicate that there is no consistency between theory and practice for a proper linkage between the construct competitiveness and innovation. Although the theory establishes a direct relationship between them, in the practical plan was noted that competitiveness monitors have not variables to measure innovation in its structure. Therefore, these monitors are not considering this direct relationship, it means that do not consider the importance of the innovation effect on tourism competitiveness.

Palavras-chave : Tourism; innovation; competitiveness; Models of Measure; Brazil.

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