Resumo

REYES FABELA, Ana María. Study of personal values and adaptation to the environment among students of industrial design and graphic design. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2018, vol.8, n.16, pp.73-96. ISSN 2007-7467.  https://doi.org/10.23913/ride.v8i16.335.

In this article, an exploratory study of personal values of the students of the Industrial Design and Graphic Design degrees of the Universidad Autónoma del Estado de México was addressed. The purpose was to know the values that students assign to the chosen professional training. It was assumed that there is a different scale of values on the part of students, depending on the degree a different scale is formed, because expectations and ways of adapting to the environment are different.

For the study it was proposed to study two careers that are within the same area, the design; however, each one has different profiles. The industrial design oriented to the creation of objects, processes and systems is prone to innovations as the industry changes; While graphic design is sensitive to digital changes and shapes, this determines the weighting of values by students of each of these degrees. The Study of Values was applied. A scale for the measurement of the dominant interests of the personality (Allport, et al. 2001), to a sample of 201 students (77 of Industrial Design and 124 of Graphic Design). The questions that guided this study were two: What are the personal values of the students of industrial design and graphic design with respect to the appreciation towards their degree in this era of the Blade Runner syndrome? What values dominate the students in their adaptation to their profession they study?

One of the outstanding conclusions, which surprised, was that students of both degrees attend less religious, social and political values; leaning more, for the economic and aesthetic values. The questions were sufficiently answered in the following way: there is congruence between the values that dominate in students of industrial design and graphic design with their training profile, this is favorable for the current times of transit towards the Blade Runner syndrome.

Palavras-chave : allport; graphic design; industrial design; values.

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