Resumo

ARISTA ZAVALA, Ricardo  e  GARZA RAMOS, María Isabel de la. Influence of familiness in the relationship of family heterogeneity and family business innovative posture. Cienc. ergo-sum [online]. 2022, vol.29, n.3, e168.  Epub 20-Out-2023. ISSN 2395-8782.  https://doi.org/10.30878/ces.v29n3a2.

The objective of the present work was to explore its effect on the relationship between family heterogeneity and the family business innovation posture in five businesses in the capital of San Luis Potosí, Mexico using the case method. Using the typology of Rondi and collaborators, it was found that familiness increases the proclivity to operate under a specific strategic behavior. Specifically, a re-enactor profile was found in the five entities, that is, a low inclination to risk and a high adherence to tradition with a focus on achieving continuity in the long term. Familiness, defined as those resources and capacities resulting from family and business interaction, is a recently used concept.

Palavras-chave : Family business; innovation; familiness; family heterogeneity; innovative posture.

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