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Estudios sociales. Revista de alimentación contemporánea y desarrollo regional
versão On-line ISSN 2395-9169
Resumo
ONTIVEROS-JIMENEZ, Manuel. Possible effects of the food health campaign Chécate, mídete, muévete on university students in Cuajimalpa, Mexico. Estud. soc. Rev. aliment. contemp. desarro. reg. [online]. 2020, vol.30, n.55, e20886. Epub 06-Dez-2021. ISSN 2395-9169. https://doi.org/10.24836/es.v30i55.886.
Objective:
Analyze the possible effects of the Chécate, mídete, muévete campaign on university students in Cuajimalpa. The campaign assumes that weight problems are due to a lack of information.
Methodology:
We assume that those who wish to have a "healthy" weight should know their own body weight. A sample of 512 university students (230 women) is used to assess the importance of declared weight, food intake habits, opinions on self-image, physical activity, health and family history of obesity, on the observed weight of participants.
Regressions:
Of Ordinary Least Squares are used to empirically estimate the relationship indicated. Results. 49.1 % of women expressed interest in knowing their weight, as well as 50.4% of men. Self-body weight knowledge was a significant determinant of body weight for women and for those who were within the healthy BMI levels.
Limitations:
The sample is representative only of the population of the university where it was taken, and that does not allow inferences about other populations.
Conclusions:
The campaign studied, could be effective for women and for people who have a healthy weight, but not for men, or for people with obesity, over weight and weight deficit.
Palavras-chave : contemporary food; public policy and food; obesity; overweight; perceptions, health economics.