Resumo

PUERTA LOPEZ, María Elena; PINDADO MARTINEZ, Julián  e  GONZALEZ ALVARADO, Tania Elena. The Resilience of Corporate Tourism: Bleisure, Digitalization, and Sustainability. Merc. negocios [online]. 2023, vol.24, n.48, pp.53-74.  Epub 10-Fev-2023. ISSN 2594-0163.  https://doi.org/10.32870/myn.vi48.7679.

The study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalization, and sustainability. The main conclusion is that resilient companies have changed their line of business, accepted to operate in the short term, and offered more flexibility in pricing.

Palavras-chave : corporate tourism; Covid-19; adaptation; resilience; digitalization; M19.