Resumo

CHAVEZ VALDEZ, Aaron; ENRIQUEZ ACOSTA, Jesús Ángel  e  ROBLES BALDENEGRO, María Elena. Quantitative Analysis of Tourist Competitiveness in Bahía de Kino, Sonora. Vértice univ. [online]. 2022, vol.24, n.93, e58.  Epub 17-Out-2022. ISSN 2683-2623.  https://doi.org/10.36792/rvu.v93i93.58.

The article aims to explore and build a quantitative analysis of tourism competitiveness for Bahía de Kino Sonora, based on the perceptions of local actors involved in tourism. In recent years, this police station became one of the tourist destinations in Sonora with the highest influx of visitors due to its proximity to Hermosillo, the capital of the State and the United States, the natural attractions and the real estate development built on second homes. To obtain the index, a quantitative instrument was designed that consisted of 60 items, most of them on a Likert scale, a convenience sample was applied to 120 people dedicated to the tourism industry: service providers, hotel employees, shops, restaurants, promoters, tourism students, public officials, among others. The variables used in the different analyzes include: tourism supply, tourism promotion, human resource training and tourism in general. The data was processed using the SPSS version 21, EQS 6.1 software in order to carry out reliability tests, and to carry out the exploratory and confirmatory quantitative analysis for the validation of the instrument. Finally, the corresponding correlations were made to average the tourism competitiveness index.

Palavras-chave : Quantitative analysis; Tourism; Competitiveness.